Midtown Detroit, Inc. is "a nonprofit community development organization that supports economic growth in Detroit's Midtown district."
For the past few summers, Midtown Detroit, Inc. has worked with local businesses and partners to provide free programming on Wednesday and Friday evenings to the public at New Center Park. The park is a small urban green space in the middle of Detroit's New Center Park neighborhood. Programming includes no-cost movie nights on Wednesdays and Fridays, cultural festivals, and live theater for Detroiters from June through September. The programs are well attended, and often utilized by the city's low-income residents.
In summer 2017, Unsold Studio was brought on as brand designers for the park's programming, and again in summer 2018.