Unsold Studio

Will Leather Goods

Creative direction for Will Leather Goods

Includes design, creative direction, and consulting for Will Leather Goods' new Detroit retail space on Cass Ave. Some of the work Unsold Studio produced for the client included the concept, brand identity, packaging and exterior signage for the in-store coffee shop COFFEE STATION, rewriting and redefining core brand value language, the design of new products such as two Detroit-themed totes, in-store print materials, and even a marketing concept for a plastic cow that sits in a turquoise vintage Ford pick-up (because, why not?).

Architectural shots by Michelle and Chris Gerard.