CASE STUDY: Culture Lab Detroit’s “Beauty”

Three Questions You Must Ask Your Brand Design Team

CASE STUDY: New Order Coffee

DLECTRICITY

Grandmont Rosedale

Lady of the House

The Jewelry of Harry Bertoia

Culture Lab Detroit: Post-Truth

New Center Park 2018

Will Leather Goods Detroit

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What's happening.

We're much better at putting the latest on Instagram. Follow us @unsoldstudio.

Have you scooped up a ticket for @aigadetroit’s Amplify: Entrepreneurship event for next week? We will be joined by an amazing group of speakers (swipe right to see) at @skidmorestudio on Thursday, May 30th from 6:30-8:30pm. @mudgies313 will be served and an ASL interpreter is provided too. Head to detroit.aiga.org to learn more and to purchase your ticket!

Curious about where we work out of and where we host our Buzzed events? We belong to @femologyhq, “Detroit’s first modern business lounge for women.” Femology was founded and is run by these two strong, intelligent and fierce women, @meaganaward and @ylianasays. We love supporting these bosses and investing in their vision because it positively impacts our business and other women entrepreneurs in our city. If you’re looking for a great space to work from and to be surrounded by other motivated and talented women, join!

We hosted a great group of creative women this am for our third Buzzed event. The gathering is aimed to provide a relaxed way to meet and reconnect without making it feel like extra work - no speakers, no workshop, no programming - only chit chat over morning coffee. We don’t want anyone to feel bad about being late or scooting our early, and we want it to energize you before the workday, rather than an obligation you have to go to after work when you want to go home instead. We look forward to continuing to offer Buzzed events and hope you’ll join us at them. Sign up for our newsletter on our website to be the first to know when the next one will happen!

As a business, being shy or blending in never works. We use design to get people looking and talking about what makes our clients unique in their market. Like @staylaced_don in his sneakers (who snapped this pic) New Order wasn’t afraid to stand out with the bright orange we suggested as one of their signature colors to contrast all the darks and neutrals in the coffee industry. This attention is helping New Order grow - their plans were officially announced on @metrotimes and @dailydetroit today for their new Royal Oak location, and more in the future. We’ll get you noticed for the right reasons - send us an email so we can capitalize on what makes you different than your competition.

With so many great events this season, it is REALLY important we help our clients like @midtowndetroit get their’s noticed, especially because it’s OPEN TO THE PUBLIC ALL SUMMER FOR FREE! Our goals for projects like this is to grab attention, raise awareness, create excitement, and convert poster viewers into event attendees. The first goal, grabbing the viewer’s attention, is the most important because without it, the rest can’t happen. The design with the juicy, bright, jungly palette mixed with custom illustrations reflects the family friendly event series, but was intentionally made to stand out in the visually busy spaces you’ll find these like coffee shops, retail spaces, and community centers throughout Detroit. As these start rolling out, take a photo and tag us, and be sure to attend. You can have fun AND save money all summer!