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What to Paint and Why
Cranbrook Art Museum Exhibition Catalog
68 page, perfect-bound book with letterpress cover, 2013
Unsold Studio is very excited to be working with the Cranbrook Art Museum, creating a catalogue for the forthcoming exhibition, “What to Paint and Why: Modern Painters at Cranbrook, 1936 – 1974”. The exhibition is curated by Chad Alligood, the museum’s 2012-2013 Jeanne and Ralph Graham Collections Fellow, and it will run from Friday, June 14, through Sunday, October 13, 2013.
A little bit more about the exhibition: “Painters at midcentury faced fundamental questions of their medium: realism or abstraction? Flatness or depth? Intimacy or grandeur? At Cranbrook Academy of Art, such questions emerged through the productive tension between the styles of its early painting instructors: Zoltan Sepeshy and Wallace Mitchell. Mitchell arrived at Cranbrook in 1936 to serve as an instructor under Sepeshy, the department head. Voluble, colorful, even intimidating, Sepeshy’s bombastic temperament matched the tenor of his gritty, expressive paintings. Mitchell’s meditative abstractions, by contrast, seem to index his even-keeled reticence. This exhibition mines the dynamic contrast between these two foundational figures in Cranbrook’s history from Mitchell’s arrival to Sepeshy’s death in 1974, tracing the effects of their legacy through their own work and that of their students—several of whom went on to careers of national renown.”
FPB Studio is design/build studio run by Fernando Pavel Bales in Pontiac, MI.
SITEUNSEEN is an artist-run initiative founded as a means to explore the implications of space and location on artistic practice. The revolving conglomerate of artists and thinkers involved with the initiative are seeking to explore the socioeconomic conditions surrounding Pontiac, Michigan in order to engage with the aesthetics of labor, space, and urban decay.
Inspired by SITEUNSEEN’s interest in using abandoned buildings and plots of land in Pontiac, the design of the identity reflects and makes visible these forgotten spaces. The shape of the logo graphic echos the plot outline of each location in which the artists are working. The versatility of the design provides these places with their own character, while still “belonging” to the SITEUNSEEN identity. This individualized treatment allows these overlooked sites to become seen, the ultimate goal of the initiative.
Stockyard is an artisan deli food truck and pop-up supper club in the Detroit Metro Area.
Unsold Studio is developing its brand, from name to logo to packaging to food truck design. More to come soon, but keep looking for updates at detroitstockyard.com
Chained to Work
53 Limited Edition Prints
19" x 25" silkscreened poster, 2013
Purchase in our shop. Free shipping to USA and Canada.
The poster references the iconic Volkswagon ad campaign from the 1960s. All Michigan-made. Designed by Unsold Studio, screen printed by Jeff Evergreen on French Paper produced in Niles, MI.
Original text by Unsold Studio reads:
Biking is work. You are the engine.
Your legs pump the pedals that rotate the sprocket. Its teeth grab the chain, rotating the back wheel, and you are fearlessly propelled forward. Gyroscopic and centrifugal forces help keep you balanced, all while you swerve, turn and switch gears.
The work makes you sweat, makes your heart rate increase. Your chest heaves and your mouth becomes dry. You fight through blisters, scrapes and weather, but you form calluses, become stronger and your metabolism grows faster. You are determined to keep moving.
You realize it is not work at all. It is freedom. Liberation from traffic, paying for gas, waiting in line with commuters, or trying to find parking. Instead, you ride above pedestrians, passing traffic with the wind in your hair. You glide to your destination, awaiting your next return to the saddle.
GOOD Community Design
Brand Identity, 2014
"Creating GOOD designers."
In the Winter 2015 semester, Meaghan will be running a Special Topics course titled "Community Design" at Oakland University (Rochester Hills, MI). Students will work as an operational graphic design studio, creating quality work for Detroit-area non-profit clients. As part of her course development, Meag is working on a brand identity for the community design studio, named GOOD. More to come soon.
Convenience to Convene
Convenience to Convene is a project founded by architect Fernando Bales. Since purchasing a previously abandoned convenience store, Bales has been working to restore and reopen the space to serve as an operating studio, as well as a place to offer art and design classes. This initiative will meet a need left by a lack of funding in the local school systems.
The identity includes the logo, as well as a series of thank-you notes sent out to supporters of the project. Using found objects from the site such as fifteen-year-old pieces of packaging, each card becomes personalized beyond the shared sentiment.