CASE STUDY: Culture Lab Detroit’s “Beauty”

Three Questions You Must Ask Your Brand Design Team

CASE STUDY: New Order Coffee

DLECTRICITY

Grandmont Rosedale

Lady of the House

The Jewelry of Harry Bertoia

Culture Lab Detroit: Post-Truth

New Center Park 2018

Will Leather Goods Detroit

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Select Ephemera

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What's happening.

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We understand if you’re nervous about investing your hard earned money on design. Even though you might have seen our portfolio and like our work for other clients, it can feel risky to sign a proposal and put down a deposit to begin a project. But trust us, we work hard to make sure you see a return. One way we do this is to start every project with a LOT OF OPTIONS for the client and us to discuss together. We think the process should work like a funnel, with a lot of possible directions at the beginning that get whittled down to the perfect end result for everyone. It doesn’t hurt our feelings if the client doesn’t like something, like this rejected early direction for an upcoming book cover about Detroit women in hip hop. Instead, it becomes a tool to better understand your goals and vision for the project. This is one way we listen and collaborate with you through our design process - send us an email to learn more about working together.

One thing we’re really proud of is the network of creatives we belong to in the city. Unsold Studio is honest with potential clients about what our capabilities are and where hiring a different team might work out better for everyone. We are able to recommend the services of great photographers, architects, videographers, and more thanks to both our partners volunteering on the board for Design Network, a membership group under the umbrella of @designcoredet directed by Olga Stella (seen here with our partner Lilian in Singapore). If someone claims they are a one-stop shop, be wary. We know what we are good at, what we can deliver, and when we need to collaborate with other experts to make your project great and your investment worthwhile. Tag yourself or a creative friend we should know about for future collaboration!

A lot of people think being creative is something you’re born with and you can command it easily if you have it. In reality, we all have to work on flexing the creativity muscle. That’s why our partners both continuously learn and practice new forms of making, so we are always sharp when our clients need us. Our @meagbarry started a new creative short fiction workshop at @room_project_ for summer and @lil_crum takes weaving classes and has a loom at home. We really believe these creative group environments are the most helpful - you can bounce around ideas without judgment and get great feedback. We treat our client meetings in a similar way, where we want everyone to feel great about sharing their vision and seeing what sticks. Have a great creative idea for your business or organization, but need to talk it through or to figure out how to make it a reality, send us an email!

Meeting new people can be intimidating, and then it’s 10x scarier if you’re thinking of hiring them. Finding the right design team can feel a lot like blind dating, and that’s why we believe in transparency right from the get go. Before we send you a thorough project proposal, one or both of our partners will jump on the phone with you to make sure it’s a good fit for everyone. It gives all of us the opportunity to get to know each other before committing to anything long term and make sure we’re all on the same page. If you’re nervous about hiring a design team, know sending an email and starting the conversation is a low risk way to learn how we can help you. photo by @carbonstories

Mood board we created to inspire us as we begin cover designs for a book about women rappers in the Detroit hip hop community. We feel super lucky to be a part of this project and can’t wait to share the final results in the future. Who are your favorite local women rappers? We’d recommend @mizkorona and @mahoganyjonz.

@meagbarry spotted this street art in London’s Shoreditch neighborhood last week, and we are pretty positive it was made just for Unsold Studio. We get asked about the studio’s name often, but one reason we liked it was the initials were “Us”. It related to the two of us, but also the teamwork, collaboration and unity we’d bring the every project with clients and other creatives. If anyone knows who this artist is, please let us know!