CASE STUDY: Culture Lab Detroit’s “Beauty”

Three Questions You Must Ask Your Brand Design Team

CASE STUDY: New Order Coffee

DLECTRICITY

Grandmont Rosedale

Lady of the House

The Jewelry of Harry Bertoia

Culture Lab Detroit: Post-Truth

New Center Park 2018

Will Leather Goods Detroit

egg invite.jpg

Select Ephemera

Select Logos

What's happening.

We're much better at putting the latest on Instagram. Follow us @unsoldstudio.

Last week we were lucky to present alongside this amazing team thanks to @aigadetroit at their #ampdetroit event. We loved listening to this diverse group of local creatives, ranging from street artists to photographers to musicians, speak about their career journeys. For us, one of the coolest things was having our talk be translated by an ASL interpreter for the first time - he worked the hardest out of all of us that evening! We love how the AIGA is making our creative community inclusive, and we feel honored to be a part of it. The next Amplify series will be happening in September - hope to see you there! Photo by: @eriklauchie

Special shout-out to one of our favorite collaborators: @signalreturn! If you haven’t heard of Signal Return Press, you’re missing out. They are letterpress masters who share their knowledge through their non-profit art education center. Over the years we have hired them to produce client and personal work, learned from them in hands-on workshops, and they’ve educated our students through demos like earlier this week with @meagbarry’s @oaklandu History of Graphic Design course. We are so grateful to have this resource right in Detroit’s @easternmarket. And pro tip: if you’re ever looking to buy someone a gift, say for wedding season or Father’s Day, you can purchase local artists’ prints in their store or online. Check them out!

We hear you (this is our partner @meagbarry’s listening face 😎). Intimate conversations drive our collaborative design process, and this is why we intentionally keep our studio small and efficient. We’ve all played the game of telephone where you whisper something in someone’s ear and as it travels through the group of people the message has changed by the time it gets to the last person - that’s exactly what we avoid. We make sure our clients are directly working with one of our partners (or both) Meaghan and Lilian at all times to be sure their ideas and thoughts aren’t muddled through a big team of people. Want that kind of personal attention on your project? Email us today.

Recognition is important. We don’t just mean big gestures like awards (although they are pretty nice), but instead making someone feel seen and valued. Our design strategy with clients is the same. Every time our solutions help our client’s audience learn about them, get their message, buy their product, walk in their store, or attend their event, our client is being recognized - for all the hours they put in when no one is looking, the brilliant ideas they have, for why they are the best in their field, and all the other amazing things that make them unique. For our recent Buzzed event, we wanted our attendees to feel recognized too, so we made this small limited edition publication featuring all of them as a takeaway. We wanted to celebrate how they showed up (very early 😴) and met new people (which is hard!), even though they have busy lives. The publication does serve as a directory and to mark the occasion, but most of all, it’s meant for our attendees to know we value them. We see them. We think they’re doing great.

@newcenterpark programs are out around Detroit! You’ll find them at local businesses - we spotted some at @thirdmanrecordscasscorridor this weekend. Pick one up to begin planning which movies in the park you’ll be seeing FOR FREE this summer! 📸 by @midtowndetroit