Project Overview

"Culture Lab Detroit is a non-profit organization that engages with local communities through creative partnerships, projects, and public dialogues to stimulate new relationships, artistic opportunities, and encourages action-oriented social exchange among a global network of artists, activists, and thinkers.”

Every year, founder Jane Schulak selects a different theme for Culture Lab's series of fall events which are free and open to the public; Unsold Studio designed visuals for Walls in 2016 and Post-Truth in 2017. Unsold Studio has been the brand design team for Culture Lab Detroit since 2016. In October 2018, Culture Lab Detroit hosted two days of events in Detroit surrounding ideas of “Beauty”, specifically “the crisis of beauty”. 

Project Goals

• Visually communicate “the crisis of beauty"

• Raise awareness for and drive local, national and international attendance to Culture Lab Detroit’s 2018 Beauty events

Project Challenges

• Subverting the stereotypes, trends and exclusiveness surrounding ideas of “beauty” in culture

• Accessible for public community, as well as "art insiders" 

• Visual relationship to 2016 Walls and 2017 Post Truth while having a unique identity for Beauty

Project Impact

• 1,030 people participated in Culture Lab Detroit 2018 programs

• 6 national journalists brought to Detroit from ArtSpace, Cool Hunting, Bust, Cultured, Culture Type, Art Agenda

• 12 national stories focused on Detroit and 8 local stories, resulting in 105,999,248 impressions / story reach

• 136,168 eyes on CLD social media each month