Project Overview

While offering luxury services, Wind River 02 Spa doesn’t forget about its blue-collar home. Located in the small town of Pinedale, Wyoming, Wind River 02 Spa appeals to both locals and tourists, whether they are looking to recover from the altitude, heal their muscles from a fat tire bike race, or simply to rest and recharge. The company is owned and operated by locals, and it is rooted in the Pinedale community. It feels like a “breath of fresh air” in town, while existing as a natural part of the Pinedale landscape.

Project Goals

• Appeal to a range of audiences from men and women to locals and tourists

• Communicate its quality service in an approachable manner

• Balance expertise with relatability

• Evoke the natural landscape without relying on familiar mountain imagery

• Feel rooted to both the mountainous Wyoming region as well as the local, small-town community