Project Overview

Bombshell Treat Bar is a woman-owned Metro Detroit business that believes life is too short not to make it jaw-droppingly sweet.

Owner Jill Kasle wanted a memorable brand that was simple and sophisticated, yet playful, and that would speak to the "kidult": an adult who likes doing or buying things meant for children. We took cues from the brands kidults flock to, like streetwear and toys. The result is a design system that flexes from understated to in-your-face, built from custom emojis, explosions of sprinkles, and bold messaging that keep it consistent without getting repetitive.

Where many competitors lean on product photography, Bombshell uses a custom illustration for every menu item, which makes the menu itself a bit of play.

Project Brief

• Build an identity that speaks to both kids and adults

• Balance real seriousness about quality ingredients and curated treats with a playful process and attitude

• Build an identity that speaks to both kids and adults

• Balance real seriousness about quality ingredients and curated treats with a playful process and attitude