Project Overview

Chipman Design Architecture has spent decades earning the trust of legacy partners, household names like Gap and Ulta. That foundation had to stay protected while the firm opened the door to new clients: boutique wellness brands, emerging luxury retailers, and niche experience-driven companies.

A new generation of women leaders was ready to modernize the firm and put into words values that had always been lived but never expressed. CDA is a multi-generational, family-owned business, so the brand had to honor where it came from and show where it was going.

What we found. The market was full of firms making similar promises. CDA's differentiator was one it had overlooked: industry-leading skill, delivered without ego. We built the brand narrative around approachable experts.

Inside the firm. CDA wanted to attract the next generation of designers, strategists, and specialists, so the brand had to reflect a culture that is collaborative, supportive, creative, and human. It also needed one system. Proposals, presentations, pitches, and internal documents from different departments had grown redundant and fragmented.

We refined the logo and built a flexible identity system, with illustrations, messaging, and templates any team member can use.