Project Overview

ModPublic is a movement, not simply a business. They work to “actively break down the financial barriers to homeownership” by “lowering construction costs through digital manufacturing and robotic construction.” They work with communities to make sure they are meeting local needs and building homes people there actually want to live in.

Inspired by activist imagery and bold language, the graphics literally make space and break barriers for the viewer to see people who will live in ModPublic homes. ModPublic embraces that life can be unpredictable, but they also provide order and stability. They are adaptable: they stretch, bend, and break the rules of the housing market to make it work better for you. Both the logo and the language systems are flexible to nod to ModPublic’s rebellious nature, yet they are also solid and dependable.

Project Brief

• Ignite and excite people to make change with ModPublic, so the task feels achievable and realistic

• Appeal first to dwellers, the people who will live in the homes, while considering current and future partners, builders, and funders

• Challenge traditional notions of housing while staying familiar to potential homeowners

• Feel like an inclusive guide, educator, and friend, never an authority or an outsider coming in to solve problems