Project Overview

Wind River 02 Spa offers luxury services without forgetting its blue-collar home. Based in Pinedale, Wyoming, it's locally owned, rooted in the community, and open to locals and tourists alike, whether they're recovering from the altitude, healing after a fat tire bike race, or simply resting and recharging.

The brand needed to feel like a breath of fresh air in town, and like a natural part of the landscape. Our goals:

• Speak to a wide audience, from locals to tourists, men and women

• Communicate quality service in an approachable way

• Balance expertise with relatability

• Evoke the landscape without leaning on familiar mountain imagery

• Feel rooted in both the Wyoming mountains and the small-town community

The identity earned three Indigo Design Awards in 2023.