The Crisis of Beauty
CLIENT
Culture Lab Detroit
WHEN
January 2018 to October 2018
ROLE
Brand Identity Design
Illustration
Project Overview
Culture Lab Detroit is a nonprofit that works with local communities through creative partnerships, projects, and public dialogues. Each year, founder Jane Schulak picks a theme for its free, public fall events. We've been the brand design team since 2016, and we designed the visuals for Walls (2016) and Post-Truth (2017) before this project.
In October 2018, Culture Lab hosted two days of events in Detroit on the theme of "the crisis of beauty."
Project Brief
Communicate "the crisis of beauty" visually
Raise awareness and draw local, national, and international attendance to the 2018 Beauty events
Subvert the stereotypes, trends, and exclusiveness around "beauty" in culture
Stay accessible to the public and to art insiders alike
Relate visually to Walls and Post-Truth while giving Beauty an identity of its own
Project Outcome
1,030 people took part in Culture Lab's 2018 programs.
Six national journalists came to Detroit, from Artspace, Cool Hunting, Bust, Cultured, Culture Type, and Art Agenda.
The events produced 12 national and 8 local stories, with more than 105 million impressions.
Culture Lab's social channels reached about 136,000 people a month.
