Project Overview
Lady of the House came to us with a logo mark and typography already in place from a previous design team. We kept both and built new brand style guidelines around them. Then we added custom illustrations, which let the brand grow its visuals for the dining experience and beyond the restaurant, with "consistency without redundancy."
The new imagery and rules went into:
Brand style guidelines
Menu designs
Stationery, including postcards, letterhead, and business cards
Swag, including t-shirts, cigar and tampon cases, and tote bags
Project Brief
Develop the brand into a visual identity system that reflects the client's vision
Expand the visuals to create "consistency without redundancy" for both the dining experience and the out-of-house experience
